currency-dollar
time-clock
ranking

Engagement

engagement

Write FAQs

Include a list of frequently asked questions (and answers) on your website to answer the common questions that users may have when trying to understand your product and organisation.

Effort
Impact
Credit: 

How to use this idea

Read our guide on what, why and how to implement

What is it?

Work with your team to compile a list of the most commonly asked questions about your product or service. Don’t worry if it’s super long - you don’t have to answer them all right away. At this point you can try and loosely categorise them (e.g. how it works, pricing, about us).

Next up, rank them based on how important they are to your users. Are there questions which always come up in sales calls or during onboarding? Clearly they’re top of mind, so let’s bump them up the list.

Take the top 10 or 20 questions to start with as a starting point, and draft an answer to them.

With a shortlist of questions and answers drafted, it’s time to add them to your site. Consider using an accordion (show/hide) element to avoid having too much text displayed on the screen, particularly on mobile devices.

You can add the FAQs to a dedicated /faq page on your website and/or pepper them throughout the site where relevant - for example, you could show the pricing-related FAQs on your pricing page.

Why this works

FAQs allow users to quickly get answers to their questions, reducing uncertainty, building a clearer picture of your solution and the problems it solves. When built correctly with structured data, they may also get picked up by search engine results pages - helping to establish your domain authority and lead more visitors to your site.

Things to consider

Consider adding structured data your FAQs so that they are prioritised in search engine results. Regularly review and update FAQs to ensure that they’re relevant to what users are searching for.When writing FAQs, refer to recent conversations you’ve had with customers before, during and after the purchase of your product. Trying to rank for specific keywords in organic search? Why not create FAQs based around those, or include those keywords in your FAQ list organically. If you’re using an accordion (show/hide list) or FAQs, it’s best practice to open the first question by default when the user lands on the page, to indicate that questions can be opened and closed.If your website is built using Webflow or another CMS, it usually makes sense to store them there, rather than in plain text on a static page. That way, you can refer to the same FAQs throughout the site.

MakeBuild is a Webflow design agency and Webflow development agency for Webflow website design here in London, UK.

Let's optimise your Webflow site.

Book a call to discuss how MakeBuild can help you optimise your Webflow site with ideas like this one.

Related growth hacks

Browser more more ideas and inspiration

currency-dollar
time-clock
ranking

Conversion

conversion

Add an announcement bar

Add a visual alert to the top of your website to promote new content, features or webinars.

Effort
b
Impact
c
currency-dollar
time-clock
ranking

Conversion

conversion

Reduce distractions on your book a demo page

Reduce the number of distractions on the page, primarily in your header and footer by removing unnecessary links and buttons.

Effort
c
Impact
c
currency-dollar
time-clock
ranking

Conversion

conversion

Gate content behind an email capture form

Gate your content by asking users to enter their email address before accessing content.

Effort
a
Impact
c
currency-dollar
time-clock
ranking

Engagement

engagement

Add an exit intent popup

Show a popup when a use appears to be leaving the site that invites them to sign up to your mailing list, or take advantage of a discount or special offer.

Effort
b
Impact
b
currency-dollar
time-clock
ranking

Traffic

traffic

Create a Launch Week landing page

Showcase new features as part of a Launch Week with a dedicated landing page

Effort
a
Impact
c
currency-dollar
time-clock
ranking

Conversion

conversion

Add social proof with testimonials

Add reviews from real people to your website to build trust.

Effort
b
Impact
c

Join the Flow Growth

CLUB

Unlock the full list and get fresh ideas delivered to your inbox every week.

checkbox-btn-checked

New growth hacks every week

checkbox-btn-checked

Quick wins for conversions, traffic, time on site

checkbox-btn-checked

Trusted by top marketers from global brands

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Free. Unsubscribe any time. Read our transparent privacy policy.

Related ideas

More ideas to empower your marketing site

currency-dollar
time-clock
ranking

Conversion

conversion

Add an announcement bar

Add a visual alert to the top of your website to promote new content, features or webinars.

Effort
b
Impact
c
currency-dollar
time-clock
ranking

Conversion

conversion

Reduce distractions on your book a demo page

Reduce the number of distractions on the page, primarily in your header and footer by removing unnecessary links and buttons.

Effort
c
Impact
c
currency-dollar
time-clock
ranking

Conversion

conversion

Gate content behind an email capture form

Gate your content by asking users to enter their email address before accessing content.

Effort
a
Impact
c