Growth hacks for traffic, engagement and conversions

Present a list of use cases, so that users can select the ones that resonate, generating buy-in for your product or service.

Show your product behind important forms to boost conversions.

Show a popup after a short delay to increase conversions without annoying your visitors.

Trust marks, such as review widgets and award badges, help convince users of your authority and reliability which could encourage them to convert.

Show users the benefits of using your tool over a competitors and start ranking for comparison keywords.

Consider adding a preview for some of the links in your main nav, hinting at what content users can expect to see on that page.

Show a popup when a use appears to be leaving the site that invites them to sign up to your mailing list, or take advantage of a discount or special offer.

Showcase new features as part of a Launch Week with a dedicated landing page

Add a visual alert to the top of your website to promote new content, features or webinars.

Gate your content by asking users to enter their email address before accessing content.

Reduce the number of distractions on the page, primarily in your header and footer by removing unnecessary links and buttons.

Add a way for potential customers to understand the return on investment that they can expect to receive by purchasing your product.

Build a directory of useful resources for your customers and share it in exchange for some additional information.

Add reviews from real people to your website to build trust.

Include a list of frequently asked questions (and answers) on your website to answer the common questions that users may have when trying to understand your product and organisation.

Ensure that your site loads quickly for users across different devices, browsers and locations.

Add content to your 404 page to engage lost users - such as giving them something of value, a CTA or a free asset to download.

Add robot-friendly structured data schema code to pages hosting FAQ content.