currency-dollar
time-clock
ranking

Traffic

traffic

Share a library of resources for your users

Build a directory of useful resources for your customers and share it in exchange for some additional information.

Ease
Impact
Credit: 
Optibase

How to use this idea

Read our guide on what, why and how to implement

What is it?

Spend some time researching which resources would be most useful to your target customers, rather than assuming. Once you have some ideas, why not ask your existing customers for their feedback? It can be helpful to remind them that you’re not precious about the idea and are open to all feedback, no matter how negative.

Once you’ve determined what type of content you’ll be producing or curating, start building a library of that content.Lastly, you can create a quick landing page where it can live. You may wish to gate the library, requiring users to input their email addresses to gain access - or you could even explore packaging it up as a standalone product that you sell.

Why this works

Providing a library of content and resources can help emphasise your subject matter expertise, which can make you appear more knowledgeable to potential customers. Providing something for free can also build reciprocity among your potential customers.

Things to consider

If you’re capturing user information, clearly outline what it’ll be used for, and offer an opt-out.Is this the kind of thing that can get outdated quickly? If so, commit to spending a few hours every month keeping the content fresh and adding new resources as required.

MakeBuild is a Webflow design agency and Webflow development agency for Webflow website design here in London, UK.

Let's optimise your Webflow site.

Book a call to discuss how MakeBuild can help you optimise your Webflow site with ideas like this one.

Related growth hacks

Browser more more ideas and inspiration

currency-dollar
time-clock
ranking

Conversion

conversion

Embed reviews widget

Add a review widget to your site from a third-party review platform like Trustpilot or G2.

Effort
c
Impact
b
currency-dollar
time-clock
ranking

Engagement

engagement

Add a corner banner

Adding a visual alert in the bottom left or bottom right corner of your website can promote new content drive engagement to specific parts of your site.

Effort
b
Impact
b
currency-dollar
time-clock
ranking

Conversion

conversion

A/B test your CTAs

Experiment with different labels and design of your CTAs to see which ones drive the most clicks

Effort
b
Impact
c
currency-dollar
time-clock
ranking

Conversion

conversion

Simplify your forms

Boost conversions by reducing the number of fields in your forms.

Effort
c
Impact
c
currency-dollar
time-clock
ranking

Traffic

traffic

Create dynamic open graph images

Dynamically generate open graph images for every page on your site to encourage clicks when links to your site are shared.

Effort
b
Impact
a
currency-dollar
time-clock
ranking

Traffic

traffic

Create location landing pages

Create landing pages targeted at specific locations (cities, countries etc.) to draw in search traffic from users in those places.

Effort
b
Impact
b

Join the Flow Growth

CLUB

Unlock the full list and get fresh ideas delivered to your inbox every month.

checkbox-btn-checked

New growth hacks every month

checkbox-btn-checked

Quick wins for conversions, traffic, time on site

checkbox-btn-checked

Trusted by top marketers from global brands

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Free. Unsubscribe any time. Read our transparent privacy policy.

Already a subscriber? Enter your email to login.

Related ideas

More ideas to empower your marketing site

currency-dollar
time-clock
ranking

Conversion

conversion

Embed reviews widget

Add a review widget to your site from a third-party review platform like Trustpilot or G2.

Effort
c
Impact
b
currency-dollar
time-clock
ranking

Engagement

engagement

Add a corner banner

Adding a visual alert in the bottom left or bottom right corner of your website can promote new content drive engagement to specific parts of your site.

Effort
b
Impact
b
currency-dollar
time-clock
ranking

Conversion

conversion

A/B test your CTAs

Experiment with different labels and design of your CTAs to see which ones drive the most clicks

Effort
b
Impact
c