currency-dollar
time-clock
ranking

Conversion

conversion

Create an ROI calculator

Add a way for potential customers to understand the return on investment that they can expect to receive by purchasing your product.

Effort
Impact
Credit: 

How to use this idea

Read our guide on what, why and how to implement

What is it?

Before you build anything, spend some time considering the costs and return on investment that your product offers.

It’s likely that the costs - and benefits - of your solution will vary based on factors like the size of your customer’s organisation and other factors. Try to quantify them, and create a formula that determines the costs of your solution and the expected return on investment.

Once you have the formula worked out, work with a developer to create the logic to power a new form on your website. You may need to use custom code like Javascript to deliver this functionality.

Why this works

By showing that financial benefit of purchasing your solution will outweigh its cost, you’ll reduce opposition to your product and help the potential customer gain approval for your product internally at their organisation.

Things to consider

This is a great chance to capture customer information like email address, organisation name and organisation size. As such, you may wish to ask for this info up front as part of the ROI calculation process. Ensure that you have a privacy policy and allow customers to opt-in to you storing their data.

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