currency-dollar
time-clock
ranking

Conversion

conversion

Add social proof with testimonials

Add reviews from real people to your website to build trust.

Effort
Impact
Credit: 

How to use this idea

Read our guide on what, why and how to implement

What is it?

If you’re already signed up to a review service like Trustpilot or G2, you can typically embed a reviews widget on your site - though you won’t have loads of control over how it looks visually.

Alternatively, simply gather a list of reviews from your customers and add them to your website manually.

Why this works

People trust people, so adding customer testimonials to your website is a great way to prove that you’re trustworthy and a good choice as your potential customers start evaluating you against competitors.

Things to consider

Consider which format is best for your audience - video testimonials are often the most engaging, but may require more effort to look good. Text testimonials are quicker, but may require additional social proof and trust marks to validate their authenticity. If you’re manually adding text reviews to your site, consider adding a photo of the reviewer along with their name and organisation to build trust.

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