currency-dollar
time-clock
ranking

Engagement

engagement

Reduce page load time

Ensure that your site loads quickly for users across different devices, browsers and locations.

Effort
Impact
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How to use this idea

Read our guide on what, why and how to implement

What is it?

There are hundreds of individual actions that you can take to optimise website performance.

The first step is to take stock of your site’s current issues by running an audit using a tool like Google Lighthouse or Ahrefs.

Example issues might include images not being compressed efficiently or large scripts blocking page renders.

With each issue comes a recommended course of action - or opportunity for improvement.

Review the list of actions with your developers and rank them based on impact and effort, so you know which to prioritise.

Why this works

Slow loading websites is one of the most common drivers of a high bounce rate (users visiting your site and then leaving quickly).

Optimising your site for performance - reducing the time it takes for pages to load - can reduce frustration and avoid users bouncing away from your site.

Also, search engines take page load time into consideration when determining search rankings. By reducing page load times, you can improve the chance of getting a high position on search engine results pages.

Things to consider

There’s no one quick fix to optimising performance - it will likely require a number of separate actions over time.

Repeat the process periodically to ensure that any new issues are taken care of.

MakeBuild is a Webflow design agency and Webflow development agency for Webflow website design here in London, UK.

Let's optimise your Webflow site.

Book a call to discuss how MakeBuild can help you optimise your Webflow site with ideas like this one.

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