Driving engagement and enabling faster growth through scalable Solutions pages
Awards
Industry
Cybersecurity
Platforms
Hadrian
Project overview
Hadrian partnered with MakeBuild to redesign and build a set of high-performing Solutions pages that were critical entry points for prospective customers. The goal was to improve engagement and give their marketing team a more flexible system to test, iterate, and scale from.
The project began with an in-person workshop in Amsterdam, bringing together Hadrian's marketing, content, sales and web teams. From there, MakeBuild designed a new Solutions page template focused on clearer content structure, stronger internal linking, and more engaging ways to present complex information, validating the approach with a three-week A/B test before rolling it out across all Solutions pages and multiple locales.
The results were an outstanding +11% engagement rate, −9% bounce rate, +1.62 pages per session, and +48 seconds active time on site. Hadrian now has a stronger, more scalable web system, one built to keep improving as their marketing needs evolve.
”Working with MakeBuild on our Solution pages rework was an amazing experience from start to finish. The workshop with Dan and Liam was one of the most enjoyable and productive sessions we've had. We left buzzing with ideas and genuinely wished we'd had more time together. The Solution pages rework that followed was equally impressive; the results came through faster than we expected.”
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