Daylit

Daylit had built a powerful AI-driven approach to working capital, but their brand no longer reflected where the product was heading.

‍

We partnered with Daylit on a focused three-week sprint to redefine their positioning, naming, and visual identity, then translated that foundation into a scalable digital system. The new brand centred on clarity and illumination, helping complex financial intelligence feel credible, human, and accessible to CFOs and operators.

‍

The result is a flexible brand and web system that supports sales, marketing, and investor conversations. The refreshed identity helped unblock stalled deals, supported Daylit’s $100M funding round, and gave the internal team the confidence and tools to move faster with a consistent, high-quality presence.