Curated by MakeBuild, a UK-based

Enterprise agency

A free library of ideas to improve conversions

checkbox-btn-checked

New ideas delivered every week

checkbox-btn-checked

Quick wins to boost marketing performance

checkbox-btn-checked

Trusted by top marketers from fast-growing companies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Free. Unsubscribe any time. Read our transparent privacy policy.

"This is really really good - I’m constantly searching for this type of content."

Ayanda Chiwuta

Director of Demand Generation at Metomic

Feature

Add an announcement bar

Add a visual alert to the top of your website to promote new content, features or webinars.

Effort
a
Impact
a

Optimisation

Reduce distractions on your book a demo page

Reduce the number of distractions on the page, primarily in your header and footer, perhaps by removing unnecessary links and buttons.

Effort
a
Impact
c

Feature

Gate content behind an email capture form

Gate your content by asking users to enter their email address before accessing content.

Effort
b
Impact
c

Feature

Add an exit intent popup

Show a popup when a user shows exit intent - typically when their mouse moves away from the browser window - that invites them to sign up to your mailing list, or take advantage of a discount or special offer.

Effort
b
Impact
b

Page

Create a Launch Week landing page

Showcase new features as part of a Launch Week with a dedicated landing page

Effort
c
Impact
c

Optimisation

Add social proof with testimonials

Add reviews from real people to your website to build trust.

Effort
b
Impact
c

Unlock the full library and get fresh ideas delivered to your inbox every week.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Free. Unsubscribe any time. Read our transparent privacy policy.

Effort

Impact

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Feature

Add an announcement bar

Add a visual alert to the top of your website to promote new content, features or webinars.

Effort
a
Impact
a

Optimisation

Reduce distractions on your book a demo page

Reduce the number of distractions on the page, primarily in your header and footer, perhaps by removing unnecessary links and buttons.

Effort
a
Impact
c

Feature

Gate content behind an email capture form

Gate your content by asking users to enter their email address before accessing content.

Effort
b
Impact
c

Feature

Add an exit intent popup

Show a popup when a user shows exit intent - typically when their mouse moves away from the browser window - that invites them to sign up to your mailing list, or take advantage of a discount or special offer.

Effort
b
Impact
b

Page

Create a Launch Week landing page

Showcase new features as part of a Launch Week with a dedicated landing page

Effort
c
Impact
c

Optimisation

Add social proof with testimonials

Add reviews from real people to your website to build trust.

Effort
b
Impact
c

Page

Share a library of resources for your users

Build a directory of useful resources for your customers and share it in exchange for some additional information.

Effort
c
Impact
b

Page

Make your 404 page a destination

Add content to your 404 page to engage lost users - such as giving them something of value, a CTA or a free asset to download

Effort
b
Impact
a

Feature

Write FAQs

Include frequently asked questions (and answers) on your website to answer the common questions that users may have when trying to understand your product and organisation.

Effort
b
Impact
b

Optimisation

Add structured data to FAQs (schema)

Add robot-friendly structured data schema code to pages hosting FAQ content.

Effort
b
Impact
a

Optimisation

Optimise your website for performance

Ensure that your site loads quickly for users across different devices, browsers and locations.

Effort
b
Impact
b

Page

Create an ROI calculator

Add a way for potential customers to understand the return on investment that they can expect to receive by purchasing your product.

Effort
c
Impact
c

Book a free consultation

Ready to take your marketing site to the next level?

Book a free 30 minute consultation with MakeBuild to chat about how to level up your website with Webflow.

Book a free consultation call
Book a free consultation call